overview

TEDxBayonne is an annual independently organized TED Talks conference in Bayonne, NJ. We bring together local thought leaders to share world-changing ideas on the TEDx stage.

In short, my role in this project revolved around the following 4 objectives:

• Devising a general marketing strategy, messaging and theme for the 2023 conference.
• Establishing a new visual identity, in accordance with the new theme and standardized TEDx brand guidelines
• Creating assets to promote upcoming conference
• Designing the conference experience and logistics